Riddhish Herbals
Basiclean Herb's Mud Face Wash Powder | Herbal Clay Cleanser | 150gm | Riddhish Herbals
Basiclean Herb's Mud Face Wash Powder | Herbal Clay Cleanser | 150gm | Riddhish Herbals
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Basiclean Herb's Mud Face Wash Powder is a foam-free, water-activated herbal mud cleanser — a different kind of face wash entirely. Where ordinary face washes rely on synthetic surfactants (SLS, SLES) to produce foam, this powder works through the natural physical science of clay: adsorption, absorption, and gentle mineral contact with skin.
No foam needed. No chemical emulsification. Just mud, herbs, and water — the way skin has been cleansed for generations. Inspired by naturopathy mud therapy (Mrittika Chikitsa), a formal clinical subject in BNYS institutions under the AYUSH system of the Government of India, and supported by published cosmetic clay science, this product sits at the meeting point of India's oldest cleansing traditions and modern understanding of how clay minerals interact with skin.
Traditional Ayurvedic and Naturopathy Importance
Mud therapy — called Mrittika Chikitsa in traditional naturopathy — is one of the Panchamahabhuta Chikitsa, the five elemental therapies based on the earth element (Prithvi). In naturopathy clinical practice, mud packs are applied to the face for their cooling, absorbing, and refreshing properties. Classical Ayurvedic texts including the Ashtanga Hridayam and Charaka Samhita reference Mrittika (earth paste) as a traditional skin application valued for cleansing and cooling qualities.
Gujarat's own tradition — the use of Black Mitti as a face and hair cleanser paste — is the direct regional cultural predecessor of this product. Women across Gujarat and Rajasthan have prepared clay paste, applied it, and rinsed it off for generations. This product gives that tradition a standardised, cosmetic-grade, neem-purified, herbal form.
Key Features
- Foam-free, surfactant-free cleansing: no SLS, SLES, or synthetic foaming agents — cleanses through clay's natural physical adsorption, gentle on the skin's moisture barrier.
- Water-activated powder format: shelf-stable without a preservative system; activates fresh at the point of use with water, rose water, or aloe vera.
- 2-in-1 — face wash and face pack: a quick daily cleanse with a few drops of water, or a thicker 5–10 minute face pack — same product, two uses.
- Neem-decoction purified mud base: processed with hot neem decoction, consistent with Ayurvedic Shodhana (purification) methodology.
- No paraben, no artificial fragrance, no artificial colour: free from the synthetic additives most associated with skin sensitivity in regular face-wash users.
- Naturopathy and cosmetic clay science backed: clay mineral adsorption and oil-absorption are documented in published cosmetic science; naturopathy use is AYUSH-recognised.
- Vegan and cruelty-free: no animal-derived ingredients, no animal testing.
Ingredients / Composition
- Processed Cosmetic-Grade Mud Base (Neem-Decoction Purified)
- Herbal Extracts (as per manufacturer formulation)
Full ingredient list as printed on the product packaging. Refer to the label for the complete INCI-format declaration. Net weight 150 g.
Composition at a glance
| Component | Detail |
|---|---|
| Processed cosmetic-grade mud base | Purified with hot neem decoction, consistent with Ayurvedic Shodhana methodology |
| Herbal extracts | As per manufacturer formulation. The full INCI-format declaration is printed on the pack |
| Format | Water-activated dry powder — shelf-stable without a preservative system, mixed fresh at the point of use |
| Surfactants | None. No SLS, no SLES, no synthetic foaming agent |
| Also absent | No paraben, no artificial fragrance, no artificial colour, no animal-derived ingredient |
| Net weight | 150 g |
This table restates what the pack declares; it is not a laboratory analysis. The printed label is the final authority on the complete ingredient list.
Research & Scientific References
We are not attributing a finding to anyone on this page, and we would rather say so than pad it. The copy above notes that clay-mineral adsorption and oil-absorption are documented in published cosmetic science, and that is true — kaolin and bentonite clays are genuinely well studied for exactly those physical properties. But no specific paper was opened and verified while this page was built, so no study, author or result is cited here. An unverified reference is worse than none.
Read the literature directly instead: Google Scholar — cosmetic clay adsorption and sebum.
Two things this page does not claim: it makes no medical claim of any kind — this is a cosmetic cleanser, not a medicine — and it does not claim a clinical outcome for mud therapy. What it says about Mrittika Chikitsa is that it is a recognised naturopathy subject taught under the AYUSH system, which is a statement about the curriculum, not about your skin. Individual results may vary.
How to Use
Face Wash Mode (Daily): Take half a teaspoon in your palm. Add 4–6 drops of water or rose water. Work into a smooth paste. Apply on a damp face with gentle circular motion. Leave 30–60 seconds. Rinse with plain water.
Face Pack Mode (2–3 times per week): Take one teaspoon of powder. Add rose water or plain water to form a thick, even paste. Apply on a clean face. Leave 5–10 minutes until semi-dry. Rinse off before the paste cracks. Do not over-dry.
Anupan (Customisation): Rose water for a cooling, soothing effect; aloe vera gel for sensitive or reactive skin; raw milk for dry skin types — following traditional Indian skincare practice.
Who Can Use It
Suitable for adults with oily, combination, and normal skin types as a regular daily face wash. Well-suited for those who experience irritation or dryness from surfactant-based face washes, people following a natural or Ayurvedic skincare routine, men seeking effective oil and sweat cleansing, and vegan or cruelty-free skincare users. Patch test recommended for first-time use. Those with very dry skin may prefer to start with alternate-day use.
Safety Information
For external use only. Conduct a patch test on the inner forearm 24 hours before first facial use. Avoid contact with eyes — if contact occurs, rinse immediately with clean water. Discontinue use if redness, itching, or irritation occurs. Do not inhale dry powder. Keep out of reach of children. Do not introduce water or damp utensils into the powder container. Results may vary from person to person. Consult your physician before use if pregnant, lactating, or managing any skin condition. This is a cosmetic face cleanser — not a medicine.
Storage
Store in a cool, dry place away from direct sunlight and humidity. Keep the lid tightly closed after every use. Powder format is shelf-stable when kept dry — moisture is its only enemy.
Complete Your Ayurvedic Face-Care Routine
The classic Gujarat ubtan ritual — cleanse, pack, tone, soothe. After cleansing with this mud wash, build your weekly ritual with:
- Multani Mitti — oil-balancing clay face pack
- Rose Petal Powder — cooling rose face-pack herb
- Chandan (Sandalwood) Powder — complexion-radiance pack
- Gulab Jal Rose Water — toner & pack-mixing liquid
- Aloe Vera Gel — soothe & moisturise after
Frequently Asked Questions
Why doesn't this face wash foam?
Because there is no surfactant in it. Foam comes from synthetic foaming agents such as SLS and SLES, and foam is not what cleans your face — it is what tells you something is cleaning your face. This powder works through clay instead: the mineral surface adsorbs oil and holds onto it, and you rinse the whole lot away. If you have been trained by twenty years of advertising to equate lather with cleanliness, the first wash feels strange. The second one usually does not.
Is it a face wash or a face pack?
Both, and that is the point of a powder. A few drops of water on half a teaspoon gives a thin paste for a thirty-to-sixty-second daily cleanse. A full teaspoon with enough rose water to make a thick paste gives a five-to-ten-minute pack, two or three times a week. Same jar, two uses, no second product.
How much water do I add, and can I use something else?
Four to six drops for the wash; enough to make a thick, even paste for the pack. Instead of plain water you can use rose water for a cooling finish, aloe vera gel if your skin is reactive, or raw milk if your skin is dry — that choice of vehicle is the anupan idea applied to skincare, and it is traditional Indian practice rather than a modern invention.
What is Mrittika Chikitsa?
Mud therapy — one of the Panchamahabhuta Chikitsa, the five elemental therapies, built on the earth element, Prithvi. It is a formal clinical subject in BNYS institutions under the AYUSH system in India. That is a statement about what is taught and practised, not a claim about what this jar will do for your skin.
Is this the same as the Black Mitti my grandmother used?
It is the standardised descendant of it. Women across Gujarat and Rajasthan have mixed clay paste, applied it and rinsed it off for generations, and that is the direct cultural predecessor of this product. What has changed is the processing: a cosmetic-grade base, purified with hot neem decoction, milled to a consistent fineness, with the herbs standardised rather than whatever was to hand.
Why is it a powder instead of a tube?
Because a dry powder does not need a preservative system. Water in a jar is what makes preservatives necessary; add the water at the point of use and the problem does not arise. The trade-off is that moisture is now the one thing that will spoil it — never put a wet hand or a damp spoon into the jar.
Which skin types is it for, and who should be careful?
It suits oily, combination and normal skin as a daily wash, and it tends to suit people who find surfactant washes leave their face tight or irritated. If your skin is very dry, start on alternate days. Patch test on the inner forearm twenty-four hours before the first facial use, whatever your skin type. Rinse the pack off before it cracks — a fully dried clay mask pulls moisture out of the skin, which is the opposite of what you want.
Is it vegan, and is it tested on animals?
It contains no animal-derived ingredient and is not tested on animals.
Is this a medicine?
No. It is a cosmetic face cleanser, and this page makes no medical claim for it. For external use only; avoid the eyes; do not inhale the dry powder; discontinue if redness or itching follows use. If you are managing a skin condition, ask your physician first.
How should I store it?
Cool, dry, out of direct sunlight and away from humidity, with the lid closed tightly after every use. Kept dry it is shelf-stable — moisture is its only real enemy.
About Riddhish Herbals
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